Breaking Through the Noise

How a Former Lyft Driver Became the Last Stop for Women Seeking Real Healing

It started, like many pivotal life changes, with a whisper, and then a thump.

One moment, Victoria Shakur was driving her Lyft route through quiet streets, politely making conversation with her passengers. The next, she found herself mid-ride with tears rolling down the cheeks of yet another stranger, sharing their deepest, most painful stories. Trauma. Loneliness. Childhood pain. This wasn’t unusual for her; in fact, it had been happening for years. But on that day, something shifted. A male passenger, unusually open and raw, looked her dead in the eye and said, “You’ve told me more in this short ride than my therapist has in two years. I should be paying you.”

As he closed the car door behind him, she felt something literal and metaphysical. A tap on her head, a deep pressure in her gut, and a voice from somewhere inside that said, clearly and unmistakably: This is it.

That moment birthed what is now U Mastery LLC, a coaching business rooted not in surface-level motivation or trendy self-help, but in deep transformation. Victoria Shakur didn’t just create another coaching company. She built a lifeline for high-achieving women who are silently suffering behind their polished exteriors.

From the Backseat to Center Stage

Victoria didn’t start with a dream of being a life coach. Her journey was more spiritual nudge than strategic blueprint. After leaving corporate America, she turned to driving Lyft for the freedom it offered. But her passengers, mostly women, kept pouring their hearts out to her.

“I didn’t know it at the time, but I was coaching people without even realizing it,” she said.

It took a prayer, or rather, a conversation with what she calls “Source,” to open her eyes. She asked for a sign that this was her calling, something undeniable. And she got it.

What followed felt like divine choreography. She woke up one night at 2 a.m. with the name “U Mastery” in her mind, along with the colors and brand visuals. Everything flowed. Everything clicked. And behind it all was a woman on a mission to guide one percent of the world’s female population through emotional freedom and personal transformation.

Healing Beyond the Hustle

Victoria’s approach is not typical. She doesn’t work from the assumption that her clients are broken or in need of fixing.

“I’m a rebel in the self-help industry,” she said, unapologetically. “I don’t believe you’re broken. I believe you’ve been conditioned to forget who you are.”

Her clients are high-achieving women, CEOs, solopreneurs, executives, who look impeccable on the outside but carry a weight of emotional burdens on the inside. They come to her exhausted, stressed, burned out, and confused by recurring patterns in their relationships, careers, or personal well-being.

“They think success means working 10 or 11 hours a day, grinding until they collapse,” she explained. “But once they fall in love with themselves, truly love themselves, all of that fades away. They become magnetic. Life starts working with them.”

That magnetism, she says, is their feminine power awakening. For many, it’s the first time they’ve experienced success without struggle, joy without guilt, or love without conditions.

Not Just Coaching, Soul Alignment

U Mastery LLC is a mind and body coaching practice designed to help women detach from past trauma, get more done with less stress, and expand their capacity to hold success emotionally, mentally, and spiritually.

Victoria’s methodology blends intuitive questioning, emotional intelligence, and spiritual guidance. She doesn’t just address symptoms; she addresses identity. For her, recurring struggles in love, money, or health are not coincidences. They are clues.

“If someone keeps attracting the same kind of partner, or feels like success keeps slipping through their fingers, that’s not bad luck,” she said. “That’s unresolved identity playing out. It’s negative programming running on autopilot.”

With each client, she helps peel back layers of false identity, programming from childhood, past relationships, or cultural norms, and replaces it with alignment to their true desires and self-worth.

“I’ll Be Your Last Stop”

When asked what sets her apart from other coaches, Victoria doesn’t hesitate.

“Because I will be their last stop,” she said. “Once they work with me, they don’t need to look anywhere else.”

Her confidence isn’t rooted in ego, but in experience. She knows her work creates permanent change. She’s seen women walk away from trauma, burnout, and emotional patterns that held them hostage for decades, all within weeks or months of working with her.

Still, getting her message to the right audience remains a challenge.

“I belong to several professional women’s groups,” she said, “and so many of the women I meet seem successful, but behind closed doors, they feel undervalued, stressed, and alone. They’ve been taught to measure their worth by their careers or income. But I help them see they are already worthy. That shift changes everything.”

Speaking to the Soul, One Woman at a Time

Victoria’s social presence is growing, with her TikTok and new YouTube channel drawing attention from women hungry for depth. She’s also hitting the ground in person again, collaborating with other women-led brands for Instagram and Facebook Live events, and looking to join local networking events that allow for deeper connections.

In six to twelve months, she hopes to take her message even further.

“My goal is to speak to thousands, maybe millions, of women about trauma, whether it’s personal, generational, or even epigenetic,” she said. “We all deserve to come into alignment with our dreams.”

She’s also open to being featured on podcasts and panels where authentic healing is the focus, not performative wellness or quick-fix solutions.

A Space for Transformation

If there’s one thing Victoria wants readers to walk away with, it’s this: if you keep seeing the same patterns in your life, in love, money, success, or relationships, it’s not random. It’s a signal.

“Those are indicators,” she said. “If you’re saying, ‘Why do I always attract this kind of person?’ or ‘I’m successful but still broke,’ that’s not a coincidence. It’s something within you calling to be seen, healed, and transformed.”

Victoria meets her clients at that intersection between what they believe about themselves and what’s actually true. She reminds them of who they were before the world told them who they should be.

And once they remember, the transformation begins.

Join the Movement

To learn more about Victoria Shakur and the transformational work of U Mastery LLC, visit www.umasteryllc.com or follow her across social media @torilovesu2 on Instagram, TikTok, and YouTube.

This is more than coaching. It is a movement toward feminine power, self-love, and emotional freedom.

This feature is part of The Business View Journal’s Local Spotlight Series, your trusted source for discovering the best small businesses in your community.